AUTOMOTIVE RETAIL | CAMPAIGN DESIGN
AUTOMOTIVE RETAIL | CAMPAIGN DESIGN
Year
2023
Client
Mitsubishi Motors - Colombo, Sri Lanka
For Mitsubishi’s Black Friday campaign, we developed a high-impact visual system built to command attention across digital and outdoor channels.
The campaign required balancing promotional urgency with brand authority. We structured messaging hierarchy, promotional framing, and layout consistency across large-format billboards, social media creatives, and digital placements.
Every visual was designed to drive action while maintaining Mitsubishi’s premium automotive positioning.
Services
Campaign Creative Direction, Visual Campaign System, Billboard & OOH Design, Digital Ad Creative, Retail Messaging Framework
2.5
X
Audience Growth
+
180
%
Engagement Increase
+
32
%
Conversion Rate
Conclusion
The Mitsubishi Black Friday campaign demonstrated how structured visual systems and disciplined messaging can elevate retail promotions without compromising brand authority.
By aligning design across outdoor and digital channels, we delivered a cohesive campaign built to capture attention and convert interest into inquiry.
