FROM ZERO TO 40,000 DOWNLOADS

Year

2024

Client

Mo Marketplace - Colombo, Sri Lanka

Built the brand foundation, led influencer partnerships, and executed a full-funnel launch strategy, generating record-breaking app downloads and long-term user acquisition momentum.

MO Marketplace approached us to build and launch a digital marketplace brand from the ground up, not just visually, but strategically.

Our goal was clear: position MO as a credible, high-energy commerce platform and drive aggressive user acquisition from day one.

We developed a complete brand system, influencer strategy, and 360° performance campaign across Meta and TikTok. From creative direction to conversion-focused ad funnels, every touchpoint was built to scale.

Within the first year, the platform reached 40,000 downloads, with campaign periods generating between 17,000–20,000 downloads and sustained organic growth during non-campaign months.

4 X

Audience Growth

+

180

%

Engagement Increase

+

35

%

Conversion Rate

Conclusion

MO Marketplace launched with momentum, not noise.

Through strategic positioning, influencer alignment, and performance-driven execution, we transformed a new platform into a recognized digital commerce brand with measurable growth.

The result wasn’t just downloads.

It was sustained acquisition, community development, and a scalable growth foundation.

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