STREAMLINING | B2B SALES FUNNELS

Year

2024

Client

Xerox Corporation, Rochester, New York, United States

For Xerox, we redesigned and structured their digital acquisition funnel from a design-first perspective, aligning campaign visuals, messaging hierarchy, and landing page layouts to improve clarity and trust.

We developed performance-driven ad creatives and conversion-focused landing experiences that simplified decision-making for enterprise buyers.

The result: over 1,000 qualified leads per month with a sustained 30% conversion rate across campaign cycles.

Services

Campaign Creative, Landing Page Design, Performance Ad Design, Lead Funnel Optimization

3 X

Audience Growth

+

220

%

Engagement Increase

+

30

%

Conversion Rate

Conclusion

Vector brought structure and clarity to Xerox’s digital acquisition strategy.

By aligning campaign design, landing experiences, and funnel architecture, we built a system that consistently delivered qualified enterprise leads at scale.

The result wasn’t just stronger performance, it was a repeatable, design-led growth framework built for long-term impact.

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